Jose cuervo is a brand of tequila that was founded in 1795 by Don Jose Antonio de Cuervo. It is the best selling tequila in the world, with 35.1% market share of the tequila category worldwide and 33.66% share of the US tequila category.
Jose Cuervo has always been family-owned and is run today by the Beckmann family who are direct descendants of Jose Cuervo. Juan-Domingo "Dobel" Beckmann, son of Don Juan Beckmann, is the sixth-generation leader of the company. In July 2013 Proximo Spirits took over distribution of Jose Cuervo in the US from Diageo who had managed it since 1997.